Social Media For Business

Facebook, Instagram, Twitter, Linkedin, YouTube, GooglePlus, Pinterest - the list is endless. And if, like many business owners, you didn’t grow up with a screen in your hand, it’s near impossible to know where to begin.

Facebook, Instagram, Twitter, Linkedin, YouTube, GooglePlus, Pinterest - the list is endless. And if, like many business owners, you didn’t grow up with a screen in your hand, it’s near impossible to know where to begin.

In an increasingly digital world, Winstanley Kerridge recognised the need to start building our online presence a few years back - starting with our website, and more recently social media and this blog about three years ago.

While social media is not the preferred method of communication and information for most of our clients, it is for the next generation of business owners and entrepreneurs.

Increasingly, people are turning to social media for their news and views and to research the companies and brands they want to work with.

Social media has not replaced our traditional methods of communicating and advertising and marketing - rather it supports and enhances it.

Every brand or business’s social strategy will be different, depending on the product or service they provide.

The aim of our social activities is to provide useful information to our online business community, while showcasing our services and the skillset and expertise of our amazing team.

Not everyone has an easily marketable product like wine or super stars to leverage off - here’s a few pointers to get you started in the right direction:

Do your research
Read up on each of the main social media platforms - most of them provide a plethora of information about their users. Find out who’s using it - gender, age, interests, geographical location - to ensure it matches your target audience.
It pays to think about the types of content you’ll be posting - there’s little point in signing up on an image sharing network such as Instagram for example, if you are a software developer.

Being social takes time and effort
Before jumping in headfirst, be realistic - do you have the time to dedicate to managing your social presence? If you don’t have the time or expertise to do it yourself, consider outsourcing it to the professionals. Either way, it’s important to know it takes time and effort to prepare and publish meaningful content - blog posts, photos, infographics or videos. The results of your online efforts will almost always directly reflect the time, effort or money you spend on your online activities. If you can’t commit the time and effort to do it properly, you’re wasting your time.

Make long term goals
Be patient. Don’t expect to build a community and grow your follower base overnight and don’t give up when it takes longer than you think. Just like building relationships in other circles, it takes time and effort to build recognition, trust and a name for yourself.

Identify and work with brand advocates
If only accounting was as popular as rugby in New Zealand - we’d have a few ‘Dan Carters’ of our own that we’d be able to leverage. But you don’t have to be Dan Carter or Kim Kardashian to increase your reach - look to your business associates, partners, suppliers, clients, friends and family to help you share the love.
Your biggest brand advocates are you and your staff, each have their own networks and circles of influence to tap into.

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Free marketing tools
Last year, the Marlborough District Council released the Only Marlborough story to enable the brands and businesses to create a strong voice for our region and attract more people to visit, live and work here, to buy Marlborough products and to do business. We’ve incorporated the Only Marlborough story and the free resources provided with our social marketing, with fantastic success. If you’re a Marlborough tour operator or accommodation provider, we also suggest taking a look at Destination Marlborough’s marketing initiatives.

You can contact us on Facebook, Twitter, Linkedin, Google Plus, via email, over the phone, or pop in and see us at our offices in Scott Street, Blenheim, we’re always happy to help.